J Sherman Studios LLC

Have you ever had the experience when you've been working on something for a long time that you just can't see it clearly? Perhaps you are writing a story and you get so stuck on a single sentence that you can't remember what the storyline was about. Or maybe you are shopping for a perfect lamp for your living room, and by the time you find options you can't remember what your living room even looks like?

Sometimes we find our clients get stuck in figuring out what they actually feel about a design. They blow right by their gut reaction and start methodically and objectively analyzing the design. Before they know it they can't figure out what they think about the design at all!

This happens to us as well: at the end of the day, when we've been pushing type, colors, and pixels all over the computer screen we can no longer evaluate what we are doing. We need to see it fresh.

What do we recommend to our clients when they get stuck (or to ourselves when we get too close to a project)?:

• "Print it out and leave it in a place where you will 'happen upon it' during the day"

We typically leave design projects that are in progress on our project table so when we pass by as we head out for lunch or back to our desks we'll realize exactly what the work needs. Much better than sitting and staring at a design while getting frustrated.